Hyundai appoints iD to launch i30 hatchback

by Nikki Sandison Brand Republic 13-Sep-07, 13:55

LONDON - Hyundai has appointed experiential agency iD to launch its i30 mid-size hatchback.

The brief is to develop a campaign that brings consumers closer to the Hyundai brand, demonstrating the features of the i30 and ensuring that fresh data is collected to feed into the dealer network.

Hyundai believes that an intensive consumer experience is needed to communicate its new presence within this vehicle category.

The experiential campaign launches on October 11 and will visit strategically selected locations across the UK.

Lorne Stewart, Hyundai marketing programmes manager, said: "We are thrilled to appoint iD to deliver the experiential activity for this launch.

"They demonstrated great understanding of the brief and the Hyundai brand; this, coupled with their inspiring creative strategy, gave them the edge in the three-way pitch."

Emma Ede, managing director of iD, said: "It is a fantastic opportunity to be able to introduce Hyundai to the benefits of a truly immersive experiential campaign and we are thrilled to add them to our client portfolio."