TNS buys stake in usability company Eye Square

by Darren Davidson, Brand Republic 14-Sep-07, 10:30

LONDON - TNS has acquired a 15% strategic stake in Eye Square, the Berlin-based usability research company.

The move will allow TNS to help meet the fast-growing demand for usability advice and consultancy.

Eye Square specialises in web, product, advertising and shop usability. It uses technology it has developed to provide in-depth analysis of mouse movements, mouse clicks and eye-tracking data.

The company was founded in 1999 and has clients including Deutsche Bank, eBay, Yahoo!, Ford, Protctor & Gamble, Deutsche Telekom, Bosch Siemens, LG Electronics, Nissan and Lastminute.com.

Arno Hummerston, managing director of TNS Global Interactive, said: "Usability is a key discipline in market research and is seeing growing demand in the US and a number of European countries.

"We want to position ourselves so that we benefit from that demand. We believe Eye Square's solutions and expertise provide exciting opportunities for a wide range of TNS clients worldwide because it is a tool that is all about delivering business insights."