Yahoo! in display ad deal with Bebo

Campaign 14-Sep-07

Yahoo! has signed a deal with Bebo to sell display advertising for the social networking site in the UK and Ireland.

Yahoo!'s UK media team, headed by Blake Chandlee, the commercial
director, will now handle sales for Bebo, which has 11.6 million users
in the UK and Ireland, predominantly in the 13- to 24-year-old age

bracket.

As part of the deal, the two companies will also develop a new Bebo
toolbar that will allow users to monitor their profiles while not on
the site.

The partnership also means that Yahoo! Answers, the search engine's
question and answer service that taps into the online community, will
be integrated into Bebo UK. Bebo already hosts Yahoo!'s search services
as part of a deal that was signed in May.

"This is a unique opportunity to add scale to our operations," Chandlee
said.

The deal has been designed to free Bebo's in-house sales team to
concentrate on increasing revenues from brand sponsorship, including
sponsored profile pages.