ING shortlists six for F1 campaign

by Bill Britt, Marketing 13-Sep-07, 16:15

LONDON - Global financial group ING has announced a shortlist of six UK-based advertising agencies for its 2008 Formula 1/ING Group campaign: Iris, Inferno, Glue, R/GA, VCCP and LBI.

The new assignment signals a reallocation of resources to online communications.

Currently, ING is using a combination of online, TV and print to position itself as a global financial institution providing banking, insurance and asset management services. The 2008 advertising campaign will see a ‘marked' shift to digital, said Gabor Dani, Marketing Manager for ING's F1 Programme.

`Our 2008 advertising campaign will strongly focus on achieving maximum penetration into the global online user community. We want a highly creative campaign, and something that will create a definite buzz.'

All six agencies will pitch during the first week of October.

ING's 2008 advertising campaign will run from the ING Australian Grand Prix in March, through to the end of the race season in October.