Kerry Foods parts company with Quiet Storm on Cheestrings

by Nikki Sandison, Brand Republic 14-Sep-07, 15:10

LONDON - Kerry Foods has taken ad agency Quiet Storm off its Cheestrings account, although the agency continues to handle a number of the food company's other brands.

Quiet Storm will continue to work on the Mattesons range, which it has handled for five years.

The agency will also be working on the ad accounts for the Richmond brand range, Porkinson sausages and Mr Brains Faggots, which it won last month following Kerry Foods' split with McCann Erickson.

Quiet Storm recently created a £1.7m "back to school" campaign for Cheestrings, which aimed to position the product as a healthy snack to reassure parents.

Kerry Foods' search for an agency for Cheestrings comes six months after it spent £5m relaunching the brand to give it a healthier image.

The client put the account into review in July and invited Quiet Storm and Ogilvy to pitch. Neither Kerry Foods nor Ogilvy could be reached for comment.