AOL UK recruits Steckler to UK post

by Media Week, Media Week 18-Sep-07

AOL has appointed Michael Steckler as managing director of AOL UK as part of a global realignment that will see it roll out a global integrated advertising platform.

Steckler joined AOL UK from MSN in July as vice-president of interactive
marketing, as well as interim managing director.

His appointment comes as AOL unveils Platform A, which will offer

advertisers access to targeting and measurement tools across the

platform's network of third-party sites, as well as sites owned and
operated by AOL.

Platform A builds on Advertising.com, which operates the largest
third-party display network, and integrates behavioural targeting
company Tacoda, mobile media network operator Third Screen Media, video
ad-serving platform Lightningcast and Adtech's global ad-serving
platform.

AOL also announced that it would move its corporate headquarters to New
York from Dulles, Virginia.