Direct: Surrey cricket job goes to CMW
Surrey County Cricket Club has appointed Clark McKay & Walpole to handle its marketing communications for the next two years.
The agency, which was hired following a four-way pitch, will create a
series of campaigns in the run-up to the 2009 Ashes series.
The club is ramping up its marketing activity in an attempt to increase
ADVERTISEMENT
match attendances and membership. It also plans to boost its programme
of conferences and non-cricket-related events at its home stadium, The
Brit Oval, promotion for which will also be handled by the agency.
The cricket club is currently awaiting a decision on a planning
permission application to Lambeth Council to begin a £35m
development of The Oval involving the construction of a new stand,
improved spectator facilities and a hotel. A decision is expected by the
end of October.
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