Livingstone seeks agency for London Mayoral campaign

by James Hamilton, Campaign 21-Sep-07

Ken Livingstone has approached agencies with a brief to produce advertising for his forthcoming London Mayoral re-election campaign.

The mayoral communications advisor, Harry Barlow, has approached four
agencies as Livingstone bids for a third term. Barlow will meet with the
shops this week to brief them on the pitch procedure.

The search comes as Boris Johnson ratchets up his attempt to become the

Conservative candidate in the elections, to be held 1 May 2008.

It follows last week's appointment of Farm and BLM by the Electoral
Commission. The agencies will develop an integrated campaign to boost
voting in the London Mayoral election, after last year's local elections
managed a turnout of just 36 per cent.

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