Quiet Storm unveils gun crime initiative

Campaign 21-Sep-07

Trevor Robinson, the founder and creative director of Quiet Storm, is launching an initiative to help combat gun crime in South London.

"Tackle Gun & Gang Crime Creatively" is being run in partnership with a
local school, the Lambeth Academy, and will initially focus on the Notre
Dame estate in Clapham, where the teenager Billy Cox was shot dead

earlier this year.

The initiative will challenge year nine and ten students from
surrounding schools to create a TV ad that will help reduce gun crime in
their neighbourhood.

The team with the best creative idea will be given work experience at
Quiet Storm and see their commercial being filmed and edited. The ad
will then be shown at an event in November.

Robinson hopes to roll the initiative out across the rest of London, and
then nationwide, drafting in professional black role models to take
part.

He said: "Something needs to be done about what's happening in Britain
at the moment. I hope that by giving this opportunity to young people,
we can enable them to get out of the environment which makes them turn
to gangs."