Pure to boost online traffic to Sugar and Elle

by Danuta Kean, Media Week 21-Sep-07, 13:35

LONDON - Email marketing is to be used for the first time by Hachette Fillipacchi to boost traffic to the websites of its flagship women's titles, Sugar and Elle.

It has appointed marketing specialist Pure to target readers of the two monthly magazines with newsletters, competitions and offers.
The publisher is using Pure's PureResponse email platform to create, send and monitor email campaigns to subscribers. As well as reminding readers of the brands long after they have finished reading each issue, the campaign will also point subscribers to the two websites, Sugarmagazine.co.uk and ElleUK.com.