Standard card will not affect vendors

by Media Week, Media Week 25-Sep-07

No Evening Standard vendors will lose their jobs when the cash-less Eros Reward Card is rolled out across Zone 1 next Monday, despite the shift to an Oyster-style "swipe-and-go" system.

The first of the cash-less cards were handed out free to commuters
yesterday (Monday) at Waterloo Station. Each card comes preloaded with
enough credit for users to purchase three copies of the Evening

Standard. Customers touch the card on a yellow pad on the news-stand,

and the vendor hands them their paper. Vendors will continue to accept
normal cash payments.

Once the card is registered, users are able to top up their Eros card
online using credit or debit cards.

The scheme rewards users with five free song downloads from the Apple
iTunes website every time they top up their card, and the more credits
they put on their card, the less they have to pay for each
newspaper.

Opportunities for other discounts for Eros holders with third-party
brands are being investigated.

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