Dunhill signs up Jude Law for ads

Marketing 26-Sep-07

Alfred Dunhill, the luxury goods company for men, has drafted in actor Jude Law as the first international face of the brand.

An ad campaign launching in January will feature the actor modelling
Dunhill's spring/summer 2008 menswear collection and Poacher leather
goods. Law has previously appeared in advertising for the brand in

Asia.

Dunhill, which specialises in clothing and accessories, has six stores
in the UK, including outlets in Selfridges and Harvey Nichols.

It also has a branded 'den' at Silverjet's private terminal at Luton
Airport, which features vintage leather sofas and tables made out of
aluminium aircraft fuel tanks.