Blinkx to extend offer to mobile
Blinkx, the video search engine, is expanding onto mobile to capitalise on the growing number of consumers accessing the internet on the move.
The company is in talks with mobile network operators and handset
manufacturers about launching a service that will allow users to search
for more than 12m hours of video content on their mobiles.
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Blinkx plans to make money from the service by allowing brands to insert
TV-style ads into video clips from its 130 content providers, which
include the BBC and ITN. 'Mobile is the logical extension of our
business model,' said Blinkx founder Suranga Chandratillake.
The video search firm made a bid to become the Google of video search
with the launch of its own contextual video ad platform, AdHoc. The
service uses speech-to-text transcription and visual-analytics
technology to understand video content and then place advertising within
it.
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