Digital: Castrol supports Euro 2008 tie-up
Castrol is stepping up its digital marketing activity to back its headline sponsorship of Euro 2008.
The motor-oil company is seeking a digital shop to develop online
advertising to promote a branded website where fans can compare the
performance of the teams competing in the football championships.
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Castrol plans to hire a small ad agency to work alongside OgilvyOne,
which it appointed in February on a full-service basis, with a brief for
its web development, online advertising and a range of mobile activity
(Marketing, 2 February).
The motor-oil company is developing an interactive environment for Euro
2008 that will allow users to upload their own content and write blogs.
Jobs
- Marketing Manager
- c £28,000 + generous benefits
- Account Manager
- Group Communications Manager
- £40000-£41000
- Marketing Executive
- £25000-£25000
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