Focus on ... Cadbury Wispa relaunch
The iconic chocolate bar is being relaunched in response to a plethora of online 'Bring back Wispa' campaigns by consumers.
- 13,799 Facebook users have made their allegiance to Wispa clear. The
site has 93 'Bring Back Wispa' groups, whose membership has risen 35%
since June.
- At Glastonbury, two Wispa fans stormed Iggy Pop's performance with a
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banner.
- Wispa Classic will be relaunched for a limited period from 8 October;
about 23m bars will be produced, priced 42p each.
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