PPA names Zenith as Agency of the Year

by Media Week, Media Week 02-Oct-07

ZenithOptimedia has been named Agency of the Year for the second year running at the PPA Magazine Advertising Awards.

The judges felt the agency had "demonstrated impressive commitment to
the magazine medium, both in its proprietary research and its
development of new business from many of its clients".

Volkswagen Touareg and MediaCom won the Best Use of Magazines award,

thanks to their cleverly conceived combination of magazine advertising
alongside relevant editorial in appropriate publications and a strong
presence at complementary events.

Diet Coke and Vizeum took the award for Collaboration of the Year. The
judges praised their innovative marketing and advertising that produced
excellent results.

Procter & Gamble/BBC Pre-School Magazines won Idea of the Year. The
panel praised the winners for "a fantastic understanding of how their
readers interact with their magazines and a brilliant insight into the
client's objectives".