MSN Video goes out in trial mode

by Media Week, Media Week 02-Oct-07

Microsoft has launched its UK beta version of MSN Video, with a range of content partners and a new advertising platform for advertisers.

The service has 15 content providers, including BBC iPlayer, MyMovies,
the Press Association, Reuters, ITN, National Geographic and AETN,
provider of the History Channel and the Biography Channel. The service

is accessible through the MSN network and Windows Live, and Microsoft is

adopting a time-based advertising approach.

A spokesperson said: "Key benefits of the new model are that consumers
will potentially see fewer ads in a single session, and thus will be
more receptive to the ads they do see." Three ad formats are available
playing either before the video, or positioned alongside.

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