E-Dialog to release latest email marketing package

by Alex Donohue, Brand Republic 03-Oct-07, 12:15

LONDON - Email marketing company e-Dialog is to release its latest software package, which focuses on helping marketers to improve the relevancy of their campaigns.

The package, called The Relevance Trajectory, is described by e-Dialog as the first of its kind to identify the essential factors that comprise a relevant email marketing campaign and provide a score-based assessment for each element.

The company said the rating system used by the package would allow users to improve email marketing relevancy to recipients, by following The Relevance Trajectory's step-by-step process.

E-Dialog said that 97% of marketers used email to contact customers, making it increasingly difficult to get messages read, but that customised, well-timed emails increased the success rate of campaigns.

John Rizzi, president and chief executive officer at e-Dialog, said: "The Relevance Trajectory is a series of logical steps of information gathering, opportunity identification, programme development and results measurement that form a roadmap for continuously improving email marketing programmes."