Moneyfacts.co.uk appoints CheetahMail to improve email marketing

by Ben Bold Brand Republic 03-Oct-07, 12:00

LONDON - Price comparison website Moneyfacts.co.uk has appointed Experian division CheetahMail to help it achieve a better return-on-investment from its email marketing.

Moneyfacts.co.uk will use Experian's email marketing and website analytics division to help it identify and then target consumers.

CheetahMail's reporting system will also gauge the effectiveness of each campaign's performance, enabling Moneyfacts.co.uk to refine its approach to email marketing.

Stephen Rumbelow, head of Moneyfacts.co.uk, said: "As an online business, it is important for our next stage of growth to make sure our marketing is highly targeted and optimised, and email is a key part of this. We will be working with CheetahMail to improve the visibility of our current campaigns, making sure their delivery is as relevant, topical and targeted as possible in order to achieve our email marketing goals."

Steve Lomax, CheetahMail's European managing director, said: "Moneyfacts.co.uk knows that getting the most from email communications is crucial. The deal with CheetahMail will make use of our technology and expertise working with online businesses to take Moneyfacts.co.uk's e-mail marketing to the next level and help drive its future growth."