Sony shifts Malaysian business to H Media
KUALA LUMPUR - Sony has shifted several components of its Malaysian account from ZenithOptimedia to H Media, an Aegis group agency, following a competitive pitch.
The move coincides with ZenithOptimedia’s entrance into a global review for Samsung (Media, 5 September). ZenithOptimedia Malaysia held the Sony business for over five years. H Media is the former media division of Hakuhodo.
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Meanwhile, Sony’s regional media review is not expected to affect agency alignments in Malaysia.
A spokesperson at Sony could not be reached at press time.
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