Play-Doh rabbits go wild in new Sony Bravia ad

by Nikki Sandison, Brand Republic 04-Oct-07, 10:05

LONDON - Sony has unveiled its much-anticipated third Fallon-created Bravia ad, which features 200 Play-Doh bunnies cavorting around the streets of New York.

The ad follows on from the acclaimed "balls" and "paint" executions, which featured bouncing balls and exploding paint. All the ads were created by Fallon London.

Called "Play-Doh", the 60-second spot was shot over three weeks in New York and used 2.5 tonnes of modelling clay to create the effect of rabbits hopping through the city.

It took a team of 40 animators three weeks to choreograph the models to create the 100,000 still images needed to produce the ad.

The Rolling Stones track 'She's a Rainbow' plays throughout the ad, which was written and directed by Juan Cabral, Fallon creative director, and shot by Frank Budgen.

It breaks on Friday night during Channel 4's 'Ugly Betty' but a sneak online preview can be found on the Sony Bravia website.

Rate the ad here.

Comments

Nic Niewart - 04/10/2007

If you go to your friendly neighbourhood overpriced Sony store, you will see they darken their screens and they ALWAYS play cartoons. Why? There's only 16 or 64 colours, and that is easy to make look good. Real skin tones are notoriously difficult, so they don't show those. What does this show? I think only 11 colours. So: Off Strategy ! I don't give a damn about those statistics about "the making of": You know the sort of thing:" 49 tonnes of sheep offal were used; 12 Romanians died of boredom; Red Square was closed off for three days, 3 submarines were trashed, enough sausage skin to go to the moon and back 8 times, and Alfonso ordered 12 dry lattes during the final sequence alone." It's derivative off-strat nonsense, that doesn't show the capabilities of the supposedly good screen. NEXT!

Grattan McCoach - 05/10/2007

Why don't you just go out and buy the tv, like I did, then you will realise that the 'supposedly good screen' is in fact a phenomenally - the best on the market - just like the ads say.

Grattan McCoach - 05/10/2007

Why don't you just go out and buy the tv, like I did, then you will realise that the 'supposedly good screen' is in fact a phenomenally GOOD SCREEN - the best on the market - just like the ads say.

Peter Petrelli - 08/10/2007

thats fast, effective advertising if youve bought the screen already

Peter Petrelli - 09/10/2007

Apparently its a rip off according to 2 artists in LA on their blog http://kozyndan.livejournal.com/113874.html heres there original panaromic http://www.kozyndan.com/assets/Usa_chan.jpg