Bebo embeds AOL's Instant Messenger

by Andrew McCormick, Media Week 04-Oct-07, 16:10

LONDON - Bebo has struck a deal with AOL in the latest in a flurry of partnerships that the social network has signed with major online players.

Under the deal, Bebo will embed AOL’s Instant Messenger service, AIM, enabling Bebo users to connect in another way, following a similar deal with Microsoft to embed Windows Live Messenger in August.

Bebo users will be able to access video chat from their profile pages through the deal with AOL and both AIM and Bebo users will be able to invite each other to sign up to their respective services.

Yahoo! was last month involved in the biggest tie-up with Bebo so far, when it signed a contract to sell advertising inventory across the site.