I-Level wins Grand Prix at AOL Online Planning Awards

by Andrew McCormick Media Week 05-Oct-07, 16:00

LONDON - Independent digital agency I-Level scooped the coveted Grand Prix award at last night's third annual Media Week Online Planning Awards, in association with AOL.

Alex Miller and Tom Dunn of I-Level landed a trip to Las Vegas after triumphing in the ‘Best use of online medium’ category for the COI’s Talk to Frank campaign, which was also deemed the overall winner on the night. The judging panel felt that I-Level’s use of a TalktoFrank bot on MSN Messenger represented “amazing technology”. The campaign resulted in over 1.2 million digital conversations between teenagers and the COI’s drugs advice and information service.

BLM Quantum's digital strategist Hannah Lury won the prestigious 'Young digital person of the year' award. Lury works across the entire client list of the BLM group and was recognised for showing outstanding digital leadership and innovation in pitch work, as well as for challenging traditional thinking with creative ideas.

Zed Media account director Diane Rowe picked up the award for the best branding campaign for the agency’s work on insurance brand Zurich Futurology. The campaign involved a close partnership with Carrina Gaffney, digital strategist at Guardian Unlimited, which acted as the main media outlet for the work.

The top gong in the 'Best cross platform integrated campaign' category went to Sam d’Amato, at OMD UK, for the Walkers Crisps campaign Lunch Happy. Tie-ups with radio groups GCap Media and Emap Radio, newspaper The Sun and major online players MSN and Google saw OMD inspire the nation to be “lunch happy” and halt falling lunchtime sales for the crisp brand.