Hit or Miss... Rainbow of coverage for Radiohead

PR Week UK 05-Oct-07

If any band would want to eschew the tag of 'PR hit of the week', it's probably those confirmed haters of most things, Radiohead. But the musical maestros gained an upsurge in coverage for their soon-to-be-released album In Rainbows by announcing on their website that fans could pay 'as much as they like' for it. As an alternative for traditionalists there will also be a £40 box set.All major national newspapers, regional and musical presscovered the story.

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