Flirtomatic hires Admob for mobile

by Media Week, Media Week 09-Oct-07

Cross-platform flirting service Flirtomatic has hired its third mobile sales house as it prepares to ramp up the amount of inventory available on the service.

Flirtomatic has hired mobile sales house Admob to sell ads on its
offering while continuing its existing relationships with rivals Screen
Tonic and 4th Screen Advertising.

The service claims that hiring Admob is a result of rising demand for

mobile advertising.

Flirtomatic claimed to receive 110 million page impressions on its
mobile site in September, having launched last year. Campaigns run by
Flirtomatic include Smirnoff, ITV and O2.