Nike unveils heir to Run London

by Gareth Jones, Marketing 10-Oct-07

Nike is replacing its annual Run London event with Nike+ Supersonic, a multimillion-pound promotional initiative combining running with live music.

The sports firm is inviting Londoners to compete for tickets to the
event at a series of four weekly 100m speed trials. The fastest 1000
runners will win the opportunity to take part in the Nike+ Supersonic

finale, a 1km race, followed by a one-off concert on 17 November.

Qualifiers will receive a Nike-branded 'race pack' comprising an iPod
Nano, a Nike+ Sport Kit and a pair of limited-edition Nike Zoom Jasari
trainers.

The Nike+ Supersonic initiative, which has been devised by AKQA, will be
supported by a branded web portal allowing consumers to register for the
time trials and monitor their progress on a race leader board.