Tiger to appoint CHI to £1m work

Tiger Beer is poised to appoint CHI & Partners to its £1m advertising account after a lengthy pitch process.

McCann Erickson was thought to be favourite to win the business, but
pulled out of the pitch process this week, leaving the way clear for the
appointment of CHI. Leagas Delaney dropped out of the running last

month.

Tiger UK marketing manager Steven Greaves is thought to have overseen
the pitch.

The beer brand's direct account is handled by Golley Slater Promote,
while PHD Rocket looks after its media planning and buying. These
arrangements will be unaffected by the creative review.

More than 7000 people attended the Tiger Beer Singapore Chilli Crab
festival in London last month, an event staged by RPM for the Singapore
Tourism Board and Tiger's UK marketing team.

In March, the brand became the sponsor of the Sky Movies Indie channel.