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Topshop selects EHS Brann for loyalty job
Topshop has recruited direct agency EHS Brann to handle the launch of a customer loyalty scheme.
The agency has been tasked with developing the Style Advisor Loyalty
Card, which is designed to increase the number of customers using the
retailer's free in-store advisory service.
The style-advice service allows customers to make use of a special
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purchases through the till and wraps them.
The launch will be supported by a campaign created in-house as well as
an email drive handled by EHS Brann. The email activity will be timed to
coincide with seasonal fashion ranges and tailored to individual Topshop
customers' shopping habits.
The Arcadia-owned retailer has also hired EHS Brann Discovery to handle
measurement and analysis of the scheme. Topshop aims to launch the card
in November.
In April, Topshop went head-to-head with New Look when it launched its
Kate Moss collection against New Look's Lily Allen range.
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