Inc Direct tops Connect Awards

by Julia Buchanan Direct Response 10-Oct-07, 13:24

Inc Direct carried off the top prize at the first Connect Awards, taking away the Supplier of the Year honour for its use of personalisation and impressive business growth.

TV and radio personality Paul Ross led the proceedings, hosted by Direct Response and sister title Marketing Direct, at the Dorchester in London’s Park Lane on 5 October. Altogether, 27 gongs were handed out at the ceremony, which took place before a capacity crowd of nearly 400.

 

Another of the most prestigious awards of the evening went to industry veteran Chey Garland, the chief executive of Garlands Call Centres, who won the first-ever DM Business Person of the Year accolade.

 

EuroDirect was named Data Supplier of the Year, Digital Marketing Group nabbed the Digital Direct Marketing Services Supplier of the Year, The Listening Company won Contact Centre of the Year, and Inc Direct took Direct Mail Printer of the Year.

 

The awards, which brought together the Direct Response Intelligence Awards and Marketing Direct Smart Awards, celebrated the best work in print, data, e-marketing and telemarketing.

 

Direct Response editor Hugh Filman said: “These awards provided a showcase of some of the very best work in direct marketing today, and the night itself provided an excellent celebration for people from all sides of the industry,”

 

Other Connect Award winners included:

 

Intelligent use of data in an email campaign

CreatorMail

 

Intelligent use of data in a direct mail campaign

Tullo Marshall Warren

 

Intelligent use of data in a multichannel campaign

Publicis Dialog

 

Intelligent use of data in a fundraising campaign

EDM Media/CSDM

 

Intelligent use of data in a public service campaign

Experian

 

Intelligent use of data in a business-to-business campaign

bluecycle.com

 

Intelligent use of data in a consumer campaign

Broadsystem

 

Most innovative use of data in a campaign or project

bluecycle.com

 

Best work by a list broker

Lloyd James Group

 

Best work by a list manager/owner

Caspian List and Data Management

 

Best new data software or technology

EuroDirect

 

Best strategic partnership

Marketing Databasics

 

Best use of an emerging digital channel in a CRM campaign

digitaltmw

 

Best use of email in a CRM campaign

digitaltmw

 

Best direct mail pack

Agency Inc

 

Best digitally printed direct mail pack

Inc Direct

 

Best work by a mailing and fulfilment house

CPM UK

 

Best contact centre inbound campaign

The Listening Company

 

Best contact centre outbound campaign

Personal Telephone Fundraising

 

Best contact centre campaign in the public sector

Teleperformance

 

Best contact centre campaign in the private sector

Sitel

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