WWF appoints Kitcatt Nohr, Trinity and i-Level

by Kate Nettleton, Campaign 15-Oct-07, 11:30

LONDON - WWF has appointed Kitcatt Nohr Alexander Shaw, Trinity Communications and i-Level to handle its integrated advertising, communications and media planning, and online digital buying respectively.

The agencies won the business following a pitch handled by Agency Insight.

The agency will now take responsibility for producing traditional direct marketing as well as television and print ads.

The Omnicom-owned incumbents DDB and WWAV Rapp Collins, which handled the advertising, DM and media accounts, declined to re-pitch.

Trinity Communications, which is part-owned by Kitcatt Nohr, will handle media planning and offline media buying, while i-Level will work on digital communications.

Pippa Carte, the acting director of supporter relationship management at WWF, said: "WWF is a key player in global conservation and our fundraising needs to keep pace with growing external challenges. To support this we wanted a mix of agency partners to deliver robust fundraising campaigns, grow our income, and our supporter base and broaden our audience reach."