Synovate bolsters qualitative arm with Wolf appointment

by Jacquie Bowser, Brand Republic 15-Oct-07, 12:25

LONDON - Market research company Synovate has appointed Steve Wolf as commercial director of its global qualitative division.

Wolf will be tasked with driving the division's commercial performance, as well as continuing to oversee Synovate's North American qualitative business from New York, where he has worked for the past nine years.

Synovate has also promoted Steve Hales to head of clients for global qualitative, where he will manage a team of global insight directors.

He will move to his new position during the next two months, from his current role as the company's head of research in the UK.

In addition, Sue Phillips has been named training and development director of global qualitative. Phillips has 23 years experience as a qualitative researcher, spanning across markets in Singapore, Hong Kong and the UK.

Ged Parton, a member of Synovate's global executive, said: "These new roles demonstrate our commitment to putting the development of our researchers at the heart of our qualitative offer. With talents as strong as these three global leaders, Synovate can deliver the strong multi-market consultative qualitative offering that clients want."