SinoTech links with Baidu for search interface

Media Asia 17-Oct-07, 08:38

BEIJING - Beijing-based digital marketing firm SinoTech has integrated China search giant Baidu's application programme interface into its search marketing platform to broaden its online marketing offering.

The API integration in the platform, called SinoMaximizer, allows clients to manage online marketing campaigns on every major search engine in China through a single interface. "This will be very beneficial for advertisers wanting to reach a broad audience in China in a way that can controls costs and gets the best results across the range of search engines in China and abroad," said Matthew McDougal, chief executive officer of SinoTech Group.

Quinn Taw, executive director of China Media Exchange, which works with SinoTech, said the integration will make SinoTech's platform the one to beat in China.