Vonage assigns acquisition work
Vonage, the US-owned internet phone company, has hired Profero Performance to handle its digital customer acquisition activity.
The agency, which is the direct-response division of digital shop
Profero, has been briefed to acquire customers through online
promotional work including search engines and affiliate networks.
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It was appointed by Vonage director of marketing Vincent Potier after a
four-way pitch that included incumbent All Response Media. The
appointment is part of a wider rethink of the brand's UK strategy.
Vonage has also built brand awareness through a grass-roots sports
sponsorship programme called Team Vonage, handled by sports marketing
specialist Fast Track.
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