The7stars wins luxury chocolate account

by Isabella Piasecka, Media Week 17-Oct-07, 16:00

LONDON - The7stars has picked up the £1m media planning and buying account for Irish luxury chocolate brand Lily O'Briens ahead of the company's first UK advertising campaign.

The independent agency won the account after a competitive pitch against undisclosed agencies.

Lily O’Briens, which launched in 1992, is gearing up for a pre-Christmas advertising push exclusively across numerous magazines. The campaign, created by Irish agency Rothco, breaks in OK! magazine in two weeks’ time.

Jenny Biggam, co-founder of the7stars, told Media Week the aim of the campaign is to market the brand to women as a year-round treat and not just as a Christmas or Valentine’s Day gift.

The Lily O’Briens range of boxed chocolates and biscuits are available in a number of British retailers including Boots, Waitrose, Debenhams and Asda.