The Week: Advertising Reviews - WWF appoints new agencies

Campaign 19-Oct-07

WWF has appointed Kitcatt Nohr Alexander Shaw, Trinity Communications and i-level to handle its integrated advertising, communications and media planning, and digital buying respectively.

The agencies won the business following a pitch handled by Agency
Insight. The Omnicom-owned incumbents, DDB and WWAV Rapp Collins, which
handled the advertising, direct marketing and media accounts, declined

to repitch.

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