Synovate launches online survey in China

by Jacquie Bowser, Brand Republic 19-Oct-07, 16:20

LONDON - Market research company Synovate has launched a Chinese bi-monthly online survey dubbed eNation, a pay-per-question service that specifically targets Chinese consumers.

The service will provide customised data every two weeks through a survey of 1,000 consumers between the ages of 18 and 49 years old across China's key cities, including Beijing, Shanghai and Guangzhou.

The online survey will have the capability to show text, visuals, video and audio. It will also offer access to 1.2m panel members in China and provide free demographic questions.

Darryl Andrew, chief executive of Synovate China, said: "Both our domestic and overseas clients have expressed much interest in finding out more about Chinese consumers' tastes, habits and attitudes. Online surveys are particularly helpful for finding out information on more personalised topics whilst minimising interviewer and social response bias."

"In one survey that has already run, an FMCG company was able to determine which flavours to develop for a new product line. They had their answer much faster than they would have via a more traditional face-to-face methodology."