ShortList secures distribution deals

by Media Week, Media Week 23-Oct-07

ShortList, the recently launched free mens' weekly magazine, has inked a deal with British Airways to supply 20,000 copies a week on all its domestic flights, plus certain international routes.

Copies of the magazine will be placed in airport lounges and in chair
pockets of planes, starting with this week's edition.

In addition to BA, ShortList's publisher has also signed deals with

Virgin Airlines and Lufthansa to stock copies of ShortList in bins at

boarding gates, allowing passengers to pick up a copy before their plane
departs. Meanwhile, merchant bank ABN Amro has also requested 800 copies
per week.

ShortList founder Mike Soutar said: "It is likely that we will be
announcing similar deals with gyms, sports clubs and other retailers in
the very near future."