Capital regains third spot in London

by Jacquie Bowser, Brand Republic 25-Oct-07, 09:00

LONDON - Capital Radio has overtaken Kiss to regain third spot among London's commercial radio stations, while Heart and Magic again tied for first place, according to the third quarter Rajar radio listening figures.

Capital, which fell to fourth place in the survey last quarter, increased its share from 4.1% to 4.7% and its reach from 1.52m to 1.72m.

Kiss has posted a 4.3% audience share, down from 4.5% last quarter. However, Kiss did increase its reach from 1.52m to 1.59m listeners.

Fellow Emap station Magic maintained its leading position with an unchanged 6.2% share, which Global Radio's Heart equalled for the second quarter in a row.

However, Magic has the edge on reach, boasting 2.03m listeners, up from 1.96m the quarter before. Heart's reach climbed from 1.81m to 1.95m.

Radio 1 in London recorded an audience share of 5.8%, up from 5.5% in the second quarter, which places it above Capital Radio in the survey. But its reach fell from 1.54m to 1.52m.