Gant flags collection via Telegraph Media

by Kate Gibbs, Media Week 25-Oct-07, 16:00

LONDON - Telegraph Media group has sealed a multi-media deal with fashion outfit Gant to promote its autumn/winter collection.

The month-long, six-figure campaign will see advertising run across all TMG platforms including the Daily Telegraph, The Sunday Telegraph, Telegraph magazine and telegraph.co.uk
As part of the deal microsite www.telegraph.co.uk/gant has been launched, which features photo-shoots, product information and a video voiced over by Hilary Alexander, the Daily Telegraph’s fashion director.

The partnership will also give readers two offers – a competition to win Gant vouchers and a free scarf for people who spend more than £120 on the new collection.

Sapna Burton, Agency Solutions, Telegraph Create, said: “We are delighted to be working with Gant on such an innovative and ground-breaking deal. This combination of magazine advertorials and display, in-paper drivers, and online activity represents a truly integrated campaign across several touchpoints of the Telegraph Media Group”.