Close-Up: 24 hours with ... Jonathan Webb, Virgin Media Television

6.15am Face my daily "man versus pillow" battle - but a combination of
Five Live and five-year-old Oscar mean I don't fight for long.

7.19am On the train from Brighton to London. Stick to my "no e-mails
before nine" rule, so the BlackBerry remains off. Instead, am making a
concerted effort to read real books. Powering my way through Desperate
Networks by Bill Carter, a fantastic romp through the recent ups and
downs of the US networks.

9.03am Meet Target Entertainment, which we've recently appointed as our
international production and distribution partner. Discuss plans for the
Mipcom TV market and plot our best route to global domination (and the
best prospects for yacht-based cocktails).

9.42am Review press cuttings with the PR team.

10.02am Fortnightly content board meeting with Malcolm Wall. James
Wildman from IDS updates us on his team's sales performance, and it's
looking really positive for us.

12.00pm A much-needed cup of tea with the director of TV, Claudia
Rosencrantz, and Virgin1's director of programmes, Celia Taylor. We
review the first few days of Virgin1.

1.07pm Lunch. Sushi. Yum.

2.49pm Have an exciting session with Virgin Media's mobile and broadband
teams to plan a major (and ultra-secret) showpiece event to work across
all of our platforms.

4.30pm Sir Richard Branson calls to talk about some upcoming press
interviews he's doing about Virgin1. Relieved to hear his cricket pitch
has recovered from the fairground we erected on it for the Virgin1
launch party a few weeks ago.

6.45pm Cab to the Bloomsbury Ballroom, where Living is staging a glitzy
party for its autumn/winter schedule. Event has Dirty Dancing theme. As
the Champagne flows, chat with Tara Palmer-Tomkinson and the
Llewelyn-Bowens.

10.47pm Living's resident psychic Derek Acorah tells me of his latest
encounters in Egypt, where he's been filming a new series. He tells me
that spirits physically prevented him from revealing the location of a
door to a pharoah's tomb. Spirits of a different kind physically prevent
me from focusing properly.

11.56pm Back in Brighton, in bed, and horrified by thought that Oscar
will be jumping on it in six hours.