Pricerunner plans pre-Christmas blitz
Price comparison site Pricerunner.co.uk is preparing for a pre-Christmas marketing blitz after appointing a digital agency and becoming the preferred shopping partner for search engine Ask.com.
Pricerunner has hired Digitaltmw, the digital arm of integrated agency
Tullo Marshall Warren, to increase its share of users in the
increasingly competitive price comparison space. Digitaltmw has been
ADVERTISEMENT
site, create and book online ads and create competitions and viral
activity.
The agency's data division, Insighttmw, will work to gain and retain new
users.
Additionally, search engine Ask.com has appointed Pricerunner to develop
a branded shopping channel. The channel, which goes live early next
month, will enable users to search for goods across 200 categories and
millions of products.
The partnership will see a white-label version of Pricerunner go live
before Christmas as it looks to carve out a big share of the
price-comparison market during the run-up to Christmas.
Pricerunner is owned by online marketing firm ValueClick, which also
counts ad network Vcmedia, affiliate marketing firm Commission Junction
and technology arm Mediaplex as member companies.
Jobs
- INTERNAL COMMUNICATIONS MANAGER, Dylan*
- GOOD BENEFITS, Central London
- PR Account Manager, Livewire PR
- £27-33K, West London
- Digital Content Manager, Sage UK Limited
- , North East England
- MARKETING MANAGER : Luxury Travel Company, Dylan*
- , Central London
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