Dennis signs deal to promote Pioneer
Dennis Publishing has signed a deal with Pioneer to promote its new plasma screen television, Pioneer Kuro, in its The Week and Octane magazines.
The one-off campaign, negotiated by MPG, coincides with a TV advertising
campaign and will target affluent males.
The deal is the first time a campaign has been run across the two
titles. Dennis commissioned a specialist still-life photographer to
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produce five bespoke images relevant to each magazine, with the aim of
teasing the reader before revealing the Kuro in double-page spreads.
Rob Osbourn, creative solutions director at Dennis Publishing, said:
"The Week and Octane perfectly matched the audience criteria and we
created a solution that would engage each of their disparate but equally
discerning readerships."
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