Google in TV data deal with Nielsen

by Media Week, Media Week 30-Oct-07

Google took a major stride into the television arena last week by inking a strategic partnership in the US with Nielsen, the TV audience ratings outfit.

Under the terms of the deal, The Nielsen Company will apply its range of
demographic data to Google TV Ads, the search giant's advertising
platform for TV.

Google said that advertisers using Google TV Ads would be provided with

data detailing the demographic composition of their audience within 24

hours of an ad running.

The move is part of Google's ambition to apply the detailed metrics
involved in search marketing to other media, such as television.

Google launched its TV Ads platform in the US in May and employs the
AdWords online interface to enable advertisers to specify budget, upload
ads and pay for impressions that are delivered.

Google TV Ads is being beta-tested in the US, but has not yet been
brought to the UK.

A Google spokesman said that there are no plans to launch Google TV Ads
in the UK at the moment.

Google said in a statement that it will explore how to measure online
and other media in partnership with Nielsen.