Millward Brown’s Ratcliffe takes on global role
NEW YORK - Millward Brown Canada president Bill Ratcliffe (pictured) has joined MediaCom Worldwide as global head of consumer insights and receptivity, reporting to Alexander Schmidt-Vogel, chairman and CEO, MediaCom Worldwide.
Ratcliffe spent 13 years with Millward Brown Canada, where he was also a member of the network’s North American executive team. Prior to establishing Millward Brown Canada, Ratcliffe worked as a brand planner and social issues researcher.
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He will be based in Toronto Canada.
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