Beresford takes helm at iSUBSCRiBE

by Isabella Piasecka Media Week 07-Nov-07, 16:00

LONDON - Online magazine subscription website iSUBSCRiBE.co.uk has appointed Rachel Beresford as its new managing director.

Beresford, who joins from Emap, will look to expand the subscriptions market as well as magazine sales, by establishing iSUBSCRiBE as a driver for magazine subscriptions.

Before joining Emap, Beresford developed marketing initiatives at IT publisher Ziff Davis, spanning the B2B & B2C arenas.

iSUBSCRiBE.com was set up in 2000 operating subscription websites for Australia, New Zealand and the UK.

The UK website, created in 2003, has a total of 1,500 magazines, newspapers and brochures available on its website.

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