Telegraph seals DVD promo

by Sarah Crawley-Boevey, Media Week 08-Nov-07, 16:00

LONDON - The Telegraph is launching a campaign to promote its Remembrance Day DVD series.

Brokered by Universal McCann the promotion of DVD, The First World War in Colour, which includes advertorials on two classic music radio stations, kicks off on November 9.

The seven-set DVD series will be available in the weekend editions of the Telegraph and available to pick up from branches of WHSmith every day next week.

The radio leg of the campaign will run on GCap’s national Classic FM and digital-only stations TheJazz.

TV ads for the DVD, which will tell the story of the First World War as it was seen by those who fought it, will launch on Friday until Thursday next week (Nov 15).