Cocktail brings QS and Mills & Boon together

by Isabella Piasecka, Media Week 09-Nov-07, 16:00

LONDON - Fashion retailer QS Stores is to partner with romantic fiction publisher Mills & Boon to drive footfall and sales in the run up to Christmas.

Under the terms of the deal, created by partnership marketing agency Cocktail Marketing, QS customers who spend over £15 in store will receive a free Mills and Boon novel as well as a voucher for WHSmith.

QS will also display Mills & Boon branding on till posters, display units and leaflets.

The partnership will start in November and run until Christmas. Cocktail Marketing matches brands to achieve marketing and sales objectives at a lower cost and without the need for advertising. Existing clients include the Discovery Channel, The Evening Standard, GMG Radio and play.com.

Cocktail is also an official roster agency for the Central Office of Information (COI), EnjoyEngland.com and VisitBritain.com.