AOL boss calls for new ad standards

by Media Week, Media Week 13-Nov-07

AOL chairman and chief executive Randy Falco has called on the digital media industry to work together to gain a greater share of ad spend.

Speaking at the IAB Engage event in London last week, Falco said:
"Online is getting increasingly complex and we need to fix this to make
it easier to do business. There are not enough standards in display

advertising. We need to have common display ad sizes. That's something

the IAB can help with."

Falco made the call to action after confirming AOL's takeover of ad
technology firm Quigo for around $300m. Speculation had been rife
that AOL would follow its $200m-plus purchase of behavioural
targeting firm Tacoda with a Quigo deal to further boost its ad
targeting arsenal.