Digital: Facebook plans ad platform rejig
Facebook is developing a second-generation advertising platform.
Chief operating officer Owen Van Natta told IAB Engage delegates that
the social networking site wants to help marketers engage in dialogue
with consumers.
'We are on the brink of creating some of the most effective advertising
ADVERTISEMENT
marketers have ever seen,' he said. 'Brand-owners can become part of the
conversation.'
Van Natta's announcement came just hours after Facebook launched the
first phase of a system that enables advertisers, including Coca-Cola
and The New York Times, to set up a profile page, as well as place ads
in news feeds.
The Facebook Ads platform lets businesses build bespoke pages on the
website. Visitors can view uploaded photos, videos and music, and access
features such as ticket-booking applications.
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