Bray Leino scoops RNLI brief

by Isabella Piasecka, Media Week 14-Nov-07, 16:00

LONDON - Full-service agency Bray Leino has picked up a campaign brief for charity the Royal National Lifeboat Institution (RNLI) as it rolls out a £2m TV and outdoor campaign for Olbas Powerflu.

Bray Leino, part of the Mission Marketing Group, was appointed to handle media planning and buying for the RNLI’s beach and safety campaigns in 2008, beating off competition from five undisclosed agencies.

Meanwhile, the agency has also created a £2m TV and outdoor campaign for longstanding client Lanes Health, an alternative healthcare company, to promote its new product, Olbas Powerflu.

The integrated advertising campaign, produced by Plunge, will run from November to February across GMTV, Five and Five Life.

TV work will be supported by an outdoor poster campaign on the London Underground, newspaper ads in the London edition of Metro and point of sale within chemists.

Devon-based Bray Leino was founded in 1974, then acquired by regional advertising and marketing network the Mission Marketing Group in 2006. Its agency business offers advertising, design and strategic planning services, as well as web, new media, sales promotion, product development and consulting services.

Last month, Bray Leino won the £1m two-year media contract to raise awareness of Tribute beer in the South West.